Broderie is more than just a home decor brand; it's a mission. We take discarded textiles from the luxury fashion industry and transform them into stunning accents that you can feel proud to have in your home, office, or studio.
Hand-Selected Textiles from Renowned Designers
We're meticulous about the materials we use. Each and every fabric in our pillows is hand-selected, ensuring the highest quality and unique designs. These textiles were originally destined for production by iconic fashion houses like Gucci, Giambattista Valli, Marni, Missoni, Jil Sander, Thom Browne, and many more.
Sustainable Luxury for Your Home
By choosing Broderie, you're not just decorating your space; you're making a statement about sustainability. Every purchase diverts textiles from landfills and brings us closer to our dream of a textile waste-free future in the fashion industry.
Beauty with a Conscience
We believe that beautiful home aesthetics and environmental responsibility go hand-in-hand. That's why we pour our passion into both creating gorgeous accents and reducing the environmental impact of the fashion industry.
Thank you for being part of the journey.
When you choose Broderie, you become part of something bigger than yourself. You're joining a community of like-minded individuals who believe in luxury with a conscience. Thank you for helping us make a difference, one beautiful pillow at a time.
Alexandra Rocci's life has been a symphony of diverse threads, interwoven into a tapestry of ambition, creativity, and social conscience. Her career isn't confined to single industry lines; it's a dynamic canvas painted with experiences at renowned fashion houses like Proenza Schouler, Marc Jacobs, and Dallas-based luxury cowboy boot brand, Miron Crosby. These experiences are more than just lines on a resume – they're the brushstrokes that shape her real-world, experience-driven insights, which she now brings to all her clients.
Witnessing the mountains of textile waste in the fashion industry during her New York years, a seed of purpose was planted. In 2019, that seed blossomed into Broderie, a home-goods concept that breathes new life into discarded fabrics, transforming waste into stunning, sustainable treasures. Broderie is more than a business; it's a testament to Alex's belief in crafting beauty with an eye towards a greener future.
Her path to this point wasn't a straight line. It was a journey fueled by intellectual curiosity, leading her to degrees in Fashion Business Management and Graphic Design, followed by a Master's of Science in Strategy and Innovation. This diverse educational tapestry gave her the tools to translate ideas into action, the foundation upon which she builds her success.
Today, she calls Austin, Texas, her home. But like her experiences and passions, her roots are not confined to borders. She is a citizen of the world, a weaver of dreams who transforms waste into beauty, and a leader who bridges the gap between luxury and sustainability. Alex’s story is still being written, but one thing is certain: it's a story woven with purpose, creativity, and a thread of hope for a more sustainable future.